ZCC Cutting Tools is making continued progress in Europe. Despite a slight slowdown in organic growth compared to previous years, it is fully in line with expectations and positive in relation to the development of the market in general.
This is mainly due to the appeal of the existing product range. ZCC Cutting Tools is making a convincing impression in the most important European markets in terms of quality as well as technical solution and service competence.
The portfolio is growing steadily in line with the requirements of European customers thanks to the continuously increasing number of product developments by the research and development department in Düsseldorf – which are fully coordinated with R&D at the parent company. Product dynamics are also evident in the fact that, immediately following the presentation of the Main Catalogue 2019, a 100-page catalogue of new products will be making its debut. EMO is the ideal platform for this launch. Using this format, ZCC Cutting Tools will be presenting the complete range of innovations in the period between the general catalogues in a condensed form from now on, to make technical product information even more comprehensive.
The new trade fair concept also represents a reflection of the demands that have grown with competence. In previous years, the focus was on the extensive range of products and services on offer, but for EMO 2019, ZCC Cutting Tools will only be presenting tool highlights according to ISO material groups.
The HP-Tec brand will be represented for the first time at the EMO stand with a separate area for micro cutting, specifically for precision mechanics and medical technology. The company now also has its first own production facility in Germany with HP-Tec.
The membership in the VDMA underlines once more the importance of cooperation and collaboration for ZCC Cutting Tools. “We will actively participate in our membership and look forward to a constructive exchange of ideas”, says Martin Sprung, Manager Marketing & Business Development of ZCC Cutting Tools Europe GmbH.